UTM TAG BUILDER HOW TO

medium=social – This section identifies the medium that you’re featuring this link on.campaign=socialmedia – This portion of the URL identifies your campaign and organizes your analytics by placing different content in separate areas.campaign=socialmedia &utm_ medium=social &utm_ source=twitterspan > Below is an example of a URL with UTM code. It’s important to know the different parts of a UTM code and be able to identify what each part of the code means. UTM code can seem intimidating at first, but it’s a fairly simple breakdown. This will ensure that your marketing works for your intended audience and you’re not wasting money on extra marketing materials that are less effective. Using UTM regularly will allow you to see what marketing tools work best for your business and bring in the most traffic. UTM is useful when you’re testing which promotion methods work best and tracking the performance of certain content pieces. Essentially, it allows you to track anytime you want to know where your traffic is coming from. These could be visits inspired by your social media posts, emails, pay-per-click campaigns, and more. UTM stands for Urchin Tracking Module, and is also sometimes referred to as a “UTM parameter.” A UTM code is a portion of text that is added to the end of a URL that enables you to track visits to the URL. Start Using the Google UTM Builder Today.Finding Your Campaigns in Google Analytics.

UTM TAG BUILDER HOW TO

How to Build UTM Codes in Google Analytics.

Utm tag builder